Search results for "service dominant logic"
showing 3 items of 3 documents
Utilitarian Use of Social Media Services - A Study on Twitter
2018
This paper applies structuration theory (ST) and service dominant logic (SDL) as lenses to study different uses of information systems (IS). We argue that resources provided by IS may be combined and reproduced by appropriating them for different purposes than the design purposes of the IS. The study provides empirical data and analysis to showcase the use of resources for utilitarian purposes in the context of social media services (SMS). Through an analysis of sponsored tweets on Twitter, we show that users employ implicit and explicit resources for utilitarian outcomes. Our findings imply that users create their own service through appropriation of resources available in the social conte…
Actor engagement as a base for value co-creation in service ecosystem : case study of future electricity demand-side response service for households
2019
This thesis focuses on exploring the value co-creation in the future electricity demand-side response (DSR) service for households. DSR service is implemented as a cloud service, where high-power home appliances are switched off, if there are consumption overload in the power grid and the flexibility is needed. The service is necessary, especially when the use of electric cars increases. As electricity consumption is expected to increase, it creates challenges for electricity network capacity. Increased production in the near future, as well as moving towards more carbon-neutral production mode, will increase the challenges for the adequacy of electricity. With this service, it is possible …
Integrando marketing experiencial y service dominant logic: creación de un índice de co-creación de valor interactivo y contextual
2017
El Valor Percibido es crucial para dos aproximaciones claves en Marketing: el Marketing Experiencial y el Service Dominant Logic (SDL), Sin embargo, la segunda no parece haber integrado toda la riqueza de la primera. Por ello, este trabajo, tras revisar la aproximación al Valor Experiencial (en general, y según Holbrook) y el SDL y la noción de co-creación de Valor, propone ejes argumentales de relación y un modelo conceptual integrador de sendas propuestas. El estudio empírico plantea un índice de co-creación de Valor, soportado por un modelo estructural de orden jerárquico. que es testado con PLS en 240 huéspedes de hotel. Los resultados permiten refrendar que la co-creación de Valor es a…